Hello! I’m Sarah, a UI designer by day, a hand letterer and etsy shop owner by night. I’m based in Toronto but secretly (or not-so-secretly) wish I were based in Amsterdam. I love being creative, I’m addicted to hobbies and workshops. If there’s a soap making class or vegan chocolate making course happening near by, I’m in!
I’ve always been interested in Calligraphy, I had multiple kits as a kid but only started really getting into it in 2014. The kits I used as a youngin’ came with those pens you screw open and attach the plastic cartridge, as a kid these were sort of limiting. Now that I’ve discovered so many styles of lettering, the options are endless! My favourite style is Fraktur or Black Letter. I love that old gothic look and especially when it’s blended with modern street art (‘Calligraffiti‘). I hope to grow as an artist and one day be as comfortable and awesome with my brush as my favourite calligraffiti artists are.
This used to be a blog on my portfolio site (sarahtrafford.com) but it didn’t feel right there so I thought I’d move it over to ‘sarahtypes.com’. I hope this blog provides a little look into what goes on in my etsy store as well as some tips for anyone interested in design and lettering.